#11- Ignore the noise.

A long-term perspective is something you will never get
from the up-to-the minute media chatter (CNN, CNBC) that often passes for
stock market commentary today. With all the news, talk and opinion, the
temptation is that you should do something---buy, sell.
It distracts you from what really works in the long run and
that is the patient application of time-tested principles that ultimately
work better than knee-jerk reactions to today’s hot tips. And, those
principles work in both bull (going up) and bear (going down) markets.
Paying attention to the minute-to-minute movements,
comments, and predications of the market is at best useless and at the
worst destructive. Emotional reactions can lead us to big mistakes.
Concentrate on what matters and block out the noise. Is it really that
important to know what a stock does on an hour-by-hour or a day-to-day
basis?